Who are we?
Craftif was created to empower content creators by providing them with a seamless, sustainable platform to monetize their audiences effortlessly, transforming followers into loyal customers through personalized, high-quality merchandise—without the burden of upfront costs or logistical challenges.
Convert time in to REVENUE
As a content creator, your followers are the backbone of your brand. You’ve spent countless hours creating content, engaging with your audience, and growing your follower count—but how many of those followers are actually turning into customers? While growing your audience is crucial, monetizing that audience is just as important. This is where understanding conversion rates and focusing on turning followers into orders can make a huge difference to your success.
Many content creators rely heavily on brand deals, sponsorships, or ad revenue. While these can be lucrative, they are often unstable or reliant on outside companies. Selling your own merch, gives you control over a more reliable, ongoing income stream. Converting followers into orders ensures that you’re not just relying on external factors—you’re building a business that you own and control.
Conversion rate is a term often used in marketing to measure the percentage of people who take a desired action. In your case, it’s the percentage of your followers who make a purchase through your shop. The formula is simple:
Conversion rate = (Number of orders / Number of followers) x 100
For example, if you have 10,000 followers and 200 of them make a purchase, your conversion rate is 2%. This may not sound like much, but the impact of even a small percentage of conversions can be staggering when it comes to revenue.
Why Focus on Conversion Rates?
1. Higher Revenue Potential
Let’s break it down with numbers. Imagine you have 50,000 followers. Even a modest conversion rate of 2% means you could turn 1,000 of those followers into paying customers. If each of those customers spends $50, that’s $50,000 in revenue from just 2% of your audience.
Now imagine increasing that conversion rate to 3% or 4%—the revenue potential scales quickly. Every slight improvement in conversion can make a massive difference in your income.
2. More Sustainable Income
Many content creators rely heavily on brand deals, sponsorships, or ad revenue. While these can be lucrative, they are often unstable or reliant on outside companies. Selling your own merch, like clothing or cosmetics, gives you control over a more reliable, ongoing income stream. Converting followers into orders ensures that you’re not just relying on external factors—you’re building a business that you own and control.
3. Scalability Without More Work
You might think that increasing revenue means working harder to grow your audience. However, by improving your conversion rate, you can earn more from the audience you already have. With Craftif, you don’t need to chase bigger follower numbers to make more money—you can instead focus on nurturing your existing audience and making it easy for them to support you through purchases.
Effortless MERCH Design
Craftif takes the complexity out of merch design, making it incredibly easy for content creators to launch their own clothing line without any hassle. Unlike traditional platforms that require upfront costs, Craftif allows you to start offering high-quality, sustainable merchandise with zero financial risk. This makes it possible for creators to turn their brand into a thriving business without worrying about design expertise or the cost of production.
Our platform is built for creators who want to deliver stylish, personalized clothing that resonates with their audience. With our intuitive customization tools, you don’t need any prior design experience to create eye-catching apparel. Simply choose from a variety of pre-designed templates or customize your own pieces to match your unique brand aesthetic. Whether you want to offer bold statement pieces or minimalistic, everyday wear, Craftif ensures that your merch reflects your vision and personality.
From concept to production, we handle all the technical and operational details, including sourcing sustainable materials and ensuring high-quality production standards. Once your designs are finalized, Craftif manages the entire fulfillment process—from manufacturing to shipping—allowing you to focus on growing your brand and connecting with your audience. By removing these barriers, Craftif makes it easier than ever to transform your content into a thriving merch line that your followers will love.
With Craftif, you can offer your audience fashion-forward, eco-friendly merch that aligns with your values—all while enjoying a hassle-free, risk-free experience. Our platform gives you full creative control while we take care of the logistics, so you can focus on doing what you do best: creating amazing content.
PERSONALIZED E-SHOP
With Craftif, you’re not just signing up for a platform—you’re partnering with a team that takes care of everything for you. From the very beginning, Craftif provides a fully personalized e-shop that’s built specifically for you and your brand. Our expert team works closely with you to ensure that the shop’s design and layout reflect your unique style and resonate with your audience, making it feel like an authentic extension of your content. Whether you have a clear vision or need guidance, we handle all the details to make sure your shop is ready to convert followers into customers.
But it doesn’t stop there. Once your shop is live, the Craftif team steps in to manage the entire operation, so you don’t have to worry about the complexities of running an online store. From managing inventory to handling day-to-day logistics, we take care of everything behind the scenes, freeing you up to focus on creating content and engaging with your followers.
What really sets Craftif apart is our commitment to helping you succeed. We don’t just build your shop and leave it at that—our team constantly tracks the traffic coming to your store and analyzes how visitors interact with it. By monitoring this data, we actively look for ways to improve your shop’s performance, optimize the user experience, and ultimately increase your conversion rates. This means you’re not only offering great merch but also maximizing the potential of each visitor to turn them into a paying customer.
And the best part? There’s no starting fee. Craftif allows you to launch your shop without any upfront costs, removing the financial barriers that can hold creators back. You can start selling your merch risk-free, with all the tools and support you need to succeed from day one. Craftif makes it easier than ever for content creators to turn their audience into a revenue stream, all while maintaining a professional and seamless e-commerce experience.
Revenue Sharing Model
At Craftif, we’ve designed a revenue-sharing model that offers content creators a simple, risk-free way to monetize their audience. Instead of upfront costs or complex financial commitments, Craftif takes care of everything—from setting up and personalizing your e-shop to handling production, inventory, logistics, and customer service. In exchange for managing all these aspects, Craftif retains 80% of the revenue generated from your sales, while you, as the content creator, receive 20%. This might seem modest, but it’s important to remember that you’re getting a completely hands-off experience while we manage all the operational heavy lifting.
Let’s break down how this model works in real terms. Suppose each piece of merchandise you sell is priced at $45 USD. With Craftif’s revenue-sharing model, you would earn 20% of the sale price, which amounts to $9 USD per item sold. While Craftif retains 80% of the revenue, the costs we cover include production, shipping, customer service, and continuous shop optimization.
Here’s the math:
- Sale price per item: $45 USD
- Your share (20%): $9 USD
- Craftif’s share (80%): $36 USD (which covers production, logistics, and other services)
While the upfront split may seem in favor of Craftif, remember that we take on all the financial risk and responsibility. You’re not required to invest in production or inventory, and Craftif manages everything, including optimizing the shop to improve conversion rates. For instance, if Craftif helps you sell 100 items, you would generate $900 USD in revenue, without worrying about any of the behind-the-scenes logistics.
Additionally, Craftif continuously tracks your shop’s traffic and works to increase conversions. If your shop’s conversion rate improves over time, this means more sales with zero additional effort on your part, increasing your 20% earnings proportionately.
Ultimately, our revenue-sharing model is designed to provide creators with a hassle-free, scalable way to monetize their audience while we handle the complexities of running an e-commerce business. With Craftif’s support, even a modest 20% can turn into significant income as your shop grows and succeeds, all without financial risk or upfront costs.
Talk to us
Have any questions? We are always open to talk about your business, new projects, creative opportunities and how we can help you.